Case Studies
Snapshots of projects that have benefited from our Rapid Visualization approach.

Case Study 1: New Product Design (Johnson & Johnson)

Ideation Triggers


Zamchick Group worked within multiple divisions of J & J in support of new product development. We generate ideas before, during, and after innovation sessions that help inter-disciplinary teams (Marketing, R&D, Design...) develop solutions that will populate their new product pipeline. We cast a wide net, drawing ideas from the breadth of our experience.

Case Study 2: Banking Showcase (TCS Financial Services)


Zamchick Group (working with Studio Red) developed an immersive banking experience pitch for TCS Financial Services. The goal was to demonstrate high end service offerings in a highly responsive, technologically sophisticated environment.

Case Study 3: Education Center Design (University-Level)

Experience Design

Zamchick Group designed a new Science Education Center experience for NYU. It included a new venue for scientific symposia, an innovation garden, and classrooms-of-the-future. The experience helped secure financing needed from a major technology company.

Case Study 4: Services Design (Marriott International)

Brand Transformation

Working with Rockwell Group, we helped define both global and local signature services and experiences for one of Marriott's key brands. Zamchick was part of the team that traveled with Marriott brand leadership to evaluate current state at seven properties in California, Illinois, and New York. Storyboards were created for guest panels and ideal state concepts were generated that enhanced the local activation of existing properties and set the stage for brand transformation.

Case Study 5: Experience Design (The Coca-Cola Company)

A Collaborative Environment

We worked closely with a team of architects, media, and content specialists from Studio Red to conceive and design a space where Coca-Cola could share innovations, demonstrate retail execution, and cultivate new business with key customers. We delivered the entire experience piece - from initial concept to walk-through storyboards to technology implementation. Zamchick Group continued work with Coca-Cola China to create the experience for a second Lab in Shanghai. This included fact-gathering visits with Lab leadership to all channels in China where Coke products are sold. We have also continued to support the evolution of the Lab in the US.

Case Study 6: Product Design (AT&T Labs Research)

Ideation and Segmentation




Zamchick Group worked with multiple teams within AT&T Labs Research to develop new products and services based on research technologies. Cellcam was a project with the IP Platforms Research Group to create a web-enabled camera. This was followed by a set of solutions for devices that enabled automated upload of media to web-based processing services. Our contribution was iterative design of the device and experience renderings to explore usage. The results secured a licensing agreement with the AT&T Wireless business.