Case Studies

 

"Some observe

customers for

insights, some

interview them.

We draw them

out."

Gary Zamchick


Environmental Design

Working with companies like Coca-Cola and Tata to refine their customer collaboration capability and supporting the experience
design needs of universities and hospitals. | More


Environmental Design | The Coca-Cola Company


We worked with a team of architects, media, and content specialists from Studio Red to design a customer collaboration space for Coca-Cola. The space enabled Coke to share innovations, demonstrate retail execution, and cultivate new business with key customers. We delivered the entire experience piece - from initial concept to walk-through storyboards to technology implementation. Zamchick Group continued work to create the experience for a second Lab in Shanghai. This included visits with center leadership to all channels in China where Coke products are sold. We continue to support the evolution of the Lab in the US. Close


Environmental Design | Marriott

Working with Rockwell Group, we helped define global signature services and experiences for one of Marriott's key brands. We traveled with Marriott brand leadership to evaluate current state at seven properties in California, Illinois, and New York. Storyboards were created for guest panels and ideal state concepts were generated that enhanced the local activation of existing properties and set the stage for brand transformation. Close


Environmental Design | Major University

Zamchick Group designed a new Science Education Center experience. It included a new venue for scientific symposia, an innovation garden, and classrooms-of-the-future. The experience work helped secure close to a million dollars in financing from a major technology partner. Close


Environmental design | TCS Financial Services




We worked with Studio Red to develop an immersive banking experience pitch for TCS Financial Services. The goal was to demonstrate high end service offerings in a multi-channel, "Bank of the Future" environment. Technologies were envisioned that completely customized the experience for diverse visitor types, from Corporate CEOs to Branch managers. Close


New Product Development

Helping companies like J&J, AT&T, Kraft, and Del Monte develop
game-changing strategies, products, and services. | More


New Product Development | Johnson & Johnson


We have worked within multiple divisions of J & J in support of new product development. We generate ideas before, during, and after innovation sessions that help inter-disciplinary teams (Marketing, R&D, Design...) develop new solutions for their product pipeline. Close


New Product Development | AT&T Labs Research

For three years, Zamchick collaborated broadly throughout the Labs to help business units see the value in research technologies. Sample projects...



Collaborative listening: Translated insights from teen users into feature set recommendations for a collaborative listening application. Explored form factors for a thin client music listening device.



Custom TV: Refinement of design and functionality for a custom TV application that used close-caption data to assemble video clips.




Text-to-Scene: Developed use-case scenarios for novel text-to-scene application that translated simple language into semantic representations to describe compelling and complex 3D scenes.


We interviewed and observed potential users/clients, talked to the developers to understand technological constraints and opportunities, and bridged the gap between the two with quick sketches and visual narratives that help developers focus on features most relevant to their users.
Close

Testimonial | Stu Gannes, VP Advanced Development, AT&T Labs

"Zamchick worked with multiple teams to bring a creative spark to almost all projects in the Labs. Gary moved these efforts from gray research prototypes to full service concepts recognizable and adoptable by both AT&T’s broadband and wireless business units."


Strategic Visualization

Translating business goals and insights into targeted
communications. | More


Strategic Visualization | NGA


 

We managed a team of designers at Parson's Institute for Information Mapping (PIIM) designing a set of kiosks describing the capabilities of the National Geospatial Intelligence Agency. The task involved translation of mountains of raw data into compelling stories. The kiosks were brought to life by researcher Linda Crane and Information visualization designer Dmitry Krasny. Close

Testimonial | Liz Dann, Marketing Director, NGA

"It was hard to believe how perfectly you were able to capture what was racing around in my head. You truly worked magic. I am excited about continuing on with more content…
Next up, Maritime; then the entire Intelligence Community (an ambitious plan)."


Strategic Visualization | MTV

Zamchick worked with Studio Red to explore the translation of MTV broadcast programming into retail experiences. This included an analysis of evolving ethos, technology, and opportunities for in-store curation. Close

 

 

 

 

 

 

 

 

 

 

 

 

Zamchick Group, L.L.C. 201-213-0709 | info@zamchickgroup.com